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When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match  For Michael Jordan
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan

LeBron James lands $90 million Nike endorsement | Sports |  eastvalleytribune.com
LeBron James lands $90 million Nike endorsement | Sports | eastvalleytribune.com

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

NBA History: 10 Biggest shoe deals signed by rookies
NBA History: 10 Biggest shoe deals signed by rookies

LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and  Michael Jordan | Basketball News
LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News

Zion Williamson inked richest annual rookie shoe deal in NBA history
Zion Williamson inked richest annual rookie shoe deal in NBA history

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

Adidas had a chance to land rookie LeBron James with a 10-year, $100  million contract. Instead, they lowered their offer to $70 million at the  last minute, allowing Nike to swoop in
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in

Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25  points in a 106-92 loss to the Sacramento Kings during his NBA debut in  Sacramento, California October 29, 2003. The 18-year-old
Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael  Jordan
LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael Jordan

LeBron James wanted to launch a 'Team LeBron' brand under Nike with Luka  Doncic as his first signee - CBSSports.com
LeBron James wanted to launch a 'Team LeBron' brand under Nike with Luka Doncic as his first signee - CBSSports.com

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

NBA Kicks: The largest rookie shoe endorsement deals in history
NBA Kicks: The largest rookie shoe endorsement deals in history

Nike Gave LeBron a Lifetime Shoe Deal
Nike Gave LeBron a Lifetime Shoe Deal

LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age

Behind the Logo: LeBron James' signature line with Nike reaches elite  status with a crown fit for a King | Sporting News Australia
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

The History of LeBron James Basketball Shoes | Finish Line
The History of LeBron James Basketball Shoes | Finish Line

LeBron James could be a billionaire thanks to Nike, other businesses
LeBron James could be a billionaire thanks to Nike, other businesses

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

How LeBron James' $28 Million Rookie Sacrifice Could be Worth Over $1  Billion
How LeBron James' $28 Million Rookie Sacrifice Could be Worth Over $1 Billion

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom